Innovation Diffusion: The Influence of Social Media Affordances on Complexity Reduction for Decision Making

Shahrina, Md Nordin and Ammar Redza, Ahmad Rizal and Izzal Asnira, Zolkepli (2021) Innovation Diffusion: The Influence of Social Media Affordances on Complexity Reduction for Decision Making. Frontiers in Psychology, 12 (705245). pp. 1-12. ISSN 1664-1078

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Official URL: https://www.frontiersin.org/articles/10.3389/fpsyg...

Abstract

Social media is a prominent communication platform. Its active usage permeates all generations and it is imperative that the platform be fully optimized for knowledge transfer and innovation diffusion. However, there are several considerations regarding platform usage, including media affordances. Social media affordances enable users to interact with the world around them through features of modality, agency, interactivity, and navigation. Previous studies have indicated that social media affordances significantly influence user behavior and usage. However, research exploring the effect of social media affordances on knowledge acquisition and the reduction of decision-making complexities is limited. Therefore, focusing on 179 paddy farmers in Malaysia, this study examined the effect of social media affordances on information quality, knowledge acquisition, and complexity reduction regarding innovation adoption decisions using a quantitative approach. This study’s findings reveal that social media affordances have a significant effect on perceived information quality, knowledge acquisition, and complexity reduction

Item Type: Article
Uncontrolled Keywords: social media, uses and gratifications theory, knowledge management, information quality, farmer, innovation diffusion, Facebook (FB)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Academic Faculties, Institutes and Centres > Faculty of Language & Communication
Depositing User: Ahmad Rizal
Date Deposited: 17 Nov 2021 01:31
Last Modified: 17 Nov 2021 01:31
URI: http://ir.unimas.my/id/eprint/36710

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