The Innovative Society: A Comparison Study of Innovation Diffusion among Farmers in Malaysia Two Major Granary Area

Ammar Redza, Ahmad Rizal and Shahrina, Md Nordin and Mohd Shamsuri, Md Saad (2017) The Innovative Society: A Comparison Study of Innovation Diffusion among Farmers in Malaysia Two Major Granary Area. Global Business and Management Research: An International Journal, 9 (1). pp. 703-713. ISSN 1947-5667

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Abstract

Purpose: The study conducted to investigate the challenges that are faced in innovation diffusion effort of new green technology specifically on green urea Design/methodology/approach: This study had involved 400 farmers in MADA and KADA as the respondents Findings: The result of the study found that there are significant differences in all dimensions studied between the two granary areas. Originality/value: The paper shall highlight areas for further improvement of strategic communication strategies for new green technology leading to effective diffusion of innovation for adoption. Keywords: Communication; Innovation; Farmers; Rice; Malaysia

Item Type: Article
Uncontrolled Keywords: Communication; Innovation; Farmers; Rice; Malaysia, UNIMAS, University, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HE Transportation and Communications
S Agriculture > S Agriculture (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Language & Communication
Depositing User: Ahmad Rizal
Date Deposited: 13 Sep 2021 01:49
Last Modified: 13 Sep 2021 01:49
URI: http://ir.unimas.my/id/eprint/36074

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