Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub

Yong, Siew-Pin and Goh, Yen-Nee and Ting, Mao-Seng and Janifer, Lunyai (2021) Revisit Intention for Medical Services: An Investigation on Penang as a Medical Tourism Hub. MALAYSIAN JOURNAL OF CONSUMER AND FAMILY ECONOMICS, 26 (2021). pp. 127-157. ISSN 1511-2802

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Official URL: https://www.majcafe.com/2021/07/21/volume-26-2021/

Abstract

This research investigates medical tourists' revisit intention formation by utilizing critical concepts of medical quality, service quality, effective communication, satisfaction, and price reasonableness. A survey was conducted via face-to-face questionnaires to medical tourists who had received medical treatment or healthcare services at Penang hospitals. Perceived medical and service quality has significant associations affecting intentions to revisit hospitals, and satisfaction acted as a significant mediator between medical quality and satisfaction. However, the moderating role of price reasonableness is not supported. The implication of the Push and Pull Motivation Theory and practice are further discussed in this study.

Item Type: Article
Uncontrolled Keywords: healthcare services, Malaysia, medical tourism, revisit intention, UNIMAS, University, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, Universiti Malaysia Sarawak satisfaction
Subjects: H Social Sciences > HJ Public Finance
H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Sanawi
Date Deposited: 28 Jul 2021 02:38
Last Modified: 28 Jul 2021 02:38
URI: http://ir.unimas.my/id/eprint/35700

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