RETAINING AUDIENCE IN THE PERFORMING ARTS BY IMPROVING THE QUALITY OF SERVICES

CARSHENA EMILEEN, GUPEN @ GUPIN (2016) RETAINING AUDIENCE IN THE PERFORMING ARTS BY IMPROVING THE QUALITY OF SERVICES. Masters thesis, UNIVERSITI MALAYSIA SARAWAK.

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Abstract

This study emphasizes on the importance of the peripheral aspects in the performing arts industry. This study aims to investigate the relationship between the peripheral aspect in a performing arts setting and the audience attendance. Other than that, to analyze ways to improve the quality service and to study the importance of added value on the audience experience. At the end of this study, it will bring awareness to the importance of the organizers of the peripheral aspects of the performing arts industry.

Item Type: Thesis (Masters)
Additional Information: Thesis (BAA Hons) -- Universiti Malaysia Sarawak, 2016.
Uncontrolled Keywords: performing arts, audience experience, performing arts industry.
Subjects: N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Dan
Date Deposited: 18 May 2021 01:14
Last Modified: 18 May 2021 01:14
URI: http://ir.unimas.my/id/eprint/35286

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