PERANAN INFORMASI DAN MAKLUMAT DALAM BIDANG KOMUNIKASI DI MUZIUM SENI SARAWAK

MARIA, JIMBUN (2016) PERANAN INFORMASI DAN MAKLUMAT DALAM BIDANG KOMUNIKASI DI MUZIUM SENI SARAWAK. Masters thesis, UNIVERSITI MALAYSIA SARAWAK.

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Abstract

This study was conducted in Sarawak Art Museum to study the role of information in the field of information communication in Sarawak Art Museum. There are several research objectives to be studied by the researchers, which is studying the effectiveness of information and communication of information used by the museum. The objective of this study was to examine the effectiveness of communication used by the museum to reach the level of customer satisfaction. In addition, this study also aims to study the form of communication used by the museum in bonding the management of museums and also wider society. Type of communication used by the management of the museum is certainly affect the relationship of visitors who come to visit the museum Sarawak. In fact, this study is to examine the views and opinions of people outside of the role and function of art museums. Researchers use quantitative methods of distributing questionnaires to the respondents. Through the study researchers, researchers found that people understand the function - the function of the museum, in addition, the researchers found that respondents prefer to use electronic media compared with print media.

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