THE EFFECTIVENESS OF EVENT PROMOTION BY USING SOCIAL MEDIA

Lim, Jason (2016) THE EFFECTIVENESS OF EVENT PROMOTION BY USING SOCIAL MEDIA. [Final Year Project Report] (Unpublished)

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Abstract

This study was conducted to investigate the effectiveness of event promotion by using social media. The data collection method that used in this research was quantitative method. The sample sizes of this survey are 200 respondents from the event’s participations. The sampling method used in this research is simple random sampling which tends to minimize bias. Quantitative data have been analyzed by using Statistical Package of the Social Sciences (SPSS) Version 22.0 and Microsoft excel. Types of analysis that have been used in this research are reliability, frequency, multiple responses, cross-tabulation, compare mean, regression, and correlation analysis. The finding result show that Facebook is the social media that has the highest number of users and most effective in promoting events. Beside, the result also shows that the information about the event posted on social media are reliable and the advertisement on social media is more interesting and interactive as compared to traditional media

Item Type: Final Year Project Report
Additional Information: Thesis (MSC) -- Universiti Malaysia Sarawak, 2020.
Uncontrolled Keywords: Statistical Package, Facebook, traditional media
Subjects: P Language and Literature > PN Literature (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Language Studies & Communication Studies
Depositing User: Dan
Date Deposited: 16 Mar 2021 06:14
Last Modified: 16 Mar 2021 06:14
URI: http://ir.unimas.my/id/eprint/34859

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