Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia

Minoi, Jacey Lynn and Fitri Suraya, Mohamad and Sylvester, Arnab and Lau, Evan Poh Hock (2020) Nudge Theory and Social Innovation : An analysis of citizen and government initiatives during Covid-19 outbreak in Malaysia. In: 2020 IEEE 8th R10 Humanitarian Technology Conference (R10-HTC), 1-3 Dec 2020, Kuching.

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Official URL: https://ieeexplore.ieee.org/document/9357050

Abstract

The study presents an analysis of how the Nudge Theory was mobilized in Malaysia during the Covid-19 outbreak. It was observed that during the mandatory lockdown, citizens explored various social innovation solutions to cope with the fear, anxiety and loss of income during the pandemic. The government deployed strategies which exemplified elements of the Nudge Theory to drive nationalism and citizenship. The study assembles data from public reports, media releases and social media postings which document social innovation initiatives throughout the pandemic period. Analysis has revealed how the Nudge Theory were put into play, affecting social behaviours and empathy, which led to various social innovation initiatives.

Item Type: Proceeding (Paper)
Uncontrolled Keywords: Citizenship,Covid-19 pandemic, Nudge theory, social innovation.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HT Communities. Classes. Races
L Education > L Education (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology
Depositing User: Mohamad Hapni Joblie
Date Deposited: 25 Feb 2021 01:21
Last Modified: 25 Feb 2021 01:21
URI: http://ir.unimas.my/id/eprint/34523

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