Utilizing Google Analytics Data in Assessing Various Strategies for Increasing Website Traffic

Nur Fathin Harnani, Mohd Zainal (2019) Utilizing Google Analytics Data in Assessing Various Strategies for Increasing Website Traffic. [Final Year Project Report] (Unpublished)

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Abstract

Google Analytics is one of the most preferred digital analytics tools used to analyze indepth details about the visitors on the company website (Thakur, 2017). It provides valuable insights that can help the company to better understand their visitors' behavior. Google Analytics can also help in assessing various strategies such as SEO (search engine optimization) for increasing website traffic.

Item Type: Final Year Project Report
Additional Information: Project Report (BSc.) -- Universiti Malaysia Sarawak, 2019.
Uncontrolled Keywords: Google Analytics, website traffic, SEO (search engine optimization), website traffic.
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions: Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology
Depositing User: Gani
Date Deposited: 19 Jan 2021 08:06
Last Modified: 19 Jan 2021 08:06
URI: http://ir.unimas.my/id/eprint/33920

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