Yew, Leong Kit (2019) AUTOMATED GMAIL EXTENSION TOOL. [Final Year Project Report] (Unpublished)

[img] PDF
Yew Leong Kit - 24 pgs.pdf

Download (885kB)
[img] PDF (Please get the password from TECHNICAL & DIGITIZATION MANAGEMENT UNIT, ext: 082-583913/ 082-583914)
Yew Leong Kit.pdf
Restricted to Registered users only

Download (5MB)


Email tracking is one of the essential approach to manage the respondents and increase the message deliverability rate. Managing large number of emails in a business company especially in the marketing department, huge number of manual tasks are needed. In order to make the email tracking process easier, the installation of third party software has become a common solution for most cases. However, most of the email tracking services uses the email tracking beacons for monitoring respondents’ activity, which has raised the privacy and data leakage issues. A Google Add-on, namely the Campaign Monitoring Tool for Gmail is proposed to provide a more secure email response tracking environment without using the concept of email tracking beacons. The beta version of the Campaign Monitoring Tool for Gmail has been successfully published into the Google Chrome Web Store. The functionality of the Add-on has been tested and the correctness score is up to 92.22%. The efficiency of the Campaign Monitoring Tool for Gmail will be evaluated when the full version is released.

Item Type: Final Year Project Report
Additional Information: Project Report (BSc.) -- Universiti Malaysia Sarawak, 2019.
Uncontrolled Keywords: Campaign Monitoring Tool for Gmail, Email tracking, Google Chrome Web Store, message deliverability rate.
Subjects: Q Science > QA Mathematics > QA76 Computer software
Divisions: Academic Faculties, Institutes and Centres > Faculty of Computer Science and Information Technology
Depositing User: Gani
Date Deposited: 14 Jan 2021 06:56
Last Modified: 14 Jan 2021 06:56

Actions (For repository members only: login required)

View Item View Item