Measuring the Usability of a Smartphone Delivered Museum Guide

Mohd Kamal, Othman and Petrie, Helen and Power, Christopher (2013) Measuring the Usability of a Smartphone Delivered Museum Guide. In: The 9th International Conference on Cognitive Science.

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Abstract

Smartphones are increasingly being deployed by museums and other cultural spaces to provide guides for visitors, replacing dedicated audioguides or docents. This paper describes a study investigating a scale to measure the usability of a multimedia smartphone guide for a museum, the Multimedia Guide Scale (MMGS). Two different types of museum guide were compared: a free choice tour (FC-tour) and guided tour (G-tour). Result shows that there was a significant difference in scores on the MMGS between the two tours, between the three components of the MMGS (Quality of Interaction; Learnability and Control; General Usability) and a significant interaction between the two variables (factors and the guides). The mean scores were higher for the G-tour on the General Usability component and particularly on the Quality of Interaction component, whereas for the Learnability and Control component, scores were higher for the FC-tour Guide. The implications of these findings and the use of the MMGS are discussed.

Item Type: Proceeding (Paper)
Additional Information: Smartphones; museums; multimedia guides; usability; measurement
Subjects: A General Works > AC Collections. Series. Collected works
A General Works > AC Collections. Series. Collected works
Divisions: Academic Faculties, Institutes and Centres > Faculty of Cognitive Sciences and Human Development
Depositing User: Karen Kornalius
Date Deposited: 01 Jul 2014 06:59
Last Modified: 08 Apr 2022 03:11
URI: http://ir.unimas.my/id/eprint/3369

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