The Impact of Corporate Reputation on Organizational Performance

Roy, Setiawan and Kulkarni, Vijay D. and Al-Odeh, Mahmoud and Nordiana, Ahmad Nordin and Santhose, S. Sam and Ismail, Raisal and Bagale, Girish and Rajest, S. Suman (2020) The Impact of Corporate Reputation on Organizational Performance. Productivity management, 25 (1S). pp. 668-681. ISSN 1868-8519

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The empirical study is carried out in Enterprises. The data was collected using a questionnaire distributed among 100 of the employees. The questionnaire is intended to measure the bank's perceived credibility on building and developing the business correlations with the clientele. Regarding the hypothesis’s validation, Multiple Regression Linear statistics were performed using the SPSS software. The research findings revealed a direct interrelation between the independent variables (reputation, image, and culture) and the dependent variable. The higher the organization's importance is, the better its performance.

Item Type: Article
Uncontrolled Keywords: Reputation; Intellectual Capital; Corporate Image; Culture; and Performance, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Tuah
Date Deposited: 02 Dec 2020 01:50
Last Modified: 02 Dec 2020 01:50

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