UNDERGRADUATE STUDENTS’ MOTIVES ON BACKGROUND MEDIA USE AND ITS EFFECTS READING COMPREHENSION : A CASE STUDY ON MEDIA MULTITASKING

Lo, Yong En (2020) UNDERGRADUATE STUDENTS’ MOTIVES ON BACKGROUND MEDIA USE AND ITS EFFECTS READING COMPREHENSION : A CASE STUDY ON MEDIA MULTITASKING. [Final Year Project Report] (Unpublished)

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Abstract

This study investigated students’ motivations for media multitask while studying and the effects of the presence of different forms of background media on students’ reading comprehension performance by adapting the case study design. This study had adopted the purposive sampling method to recruit 4 undergraduate students from UNIMAS who have the habit of studying with the presence of background media and have Band 4 and above for their MUET as participants. Students’ motivations to study along with background media were determined through interviews. Besides, the present study also examined if the presence of background media affects reading comprehension performance and how different forms of background media affects reading comprehension performance. Participants were tested on their reading comprehension performance under 4 conditions: lyrical music, non-lyrical music, video, and silence conditions. The findings from the interview show that there are 5 motivations why students prefer to study with background media, which are habit, boredom alleviation, prevent distraction, satisfy emotional needs, and relieve tiredness. Moreover, the findings show that the presence of background media impaired reading comprehension performance. Playing videos in the background affected the reading comprehension performance the most; the performance of the participant in lyrical music condition was slightly worse than the participant in non-lyrical music condition. The findings imply that it is important to select carefully the form of background media to combine with studying tasks.

Item Type: Final Year Project Report
Additional Information: Project Report (BSc.) -- Universiti Malaysia Sarawak, 2020.
Uncontrolled Keywords: media multitasking, reading comprehension, motivations to multitask with media, background media.
Subjects: H Social Sciences > H Social Sciences (General)
L Education > L Education (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Cognitive Sciences and Human Development
Depositing User: Gani
Date Deposited: 24 Nov 2020 07:35
Last Modified: 24 Nov 2020 07:35
URI: http://ir.unimas.my/id/eprint/32943

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