Internal Factors Affecting Perceived Impact of ICT on Rural Business Potential : The Mediating Role of Productive Internet Usage

Shahren Ahmad, Zaidi Adruce and Nur Adila, Latif (2020) Internal Factors Affecting Perceived Impact of ICT on Rural Business Potential : The Mediating Role of Productive Internet Usage. International Journal of Asian Social Science, 10 (9). pp. 471-482. ISSN 2224-4441

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NTERNAL FACTORS AFFECTING PERCEIVED IMPACT OF ICT ON RURAL BUSINESS POTENTIAL THE MEDIATING ROLE OF PRODUCTIVE INTERNET USAGE_pdf.pdf

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Abstract

This paper aims to find out the mediating effect of productive internet usage in the relationship between internal factors of internet adoption and perceived rural business potential impact of Information and Communication Technology (ICT). Internal factors investigated in this study are perceived ease of use of ICT, perceived usefulness of ICT, and ICT literacy. The expected outcome is perceived impact of ICT on rural business potential, while productive internet usage act as the mediator variable in this study. The findings show that productive internet usage mediates the effect of the three internal factors on the expected outcome. This study shows the important of creating more opportunity for the community members to get more exposure to the productive internet usage and its benefit, especially in increasing business potential. Besides that, through the mediation model analysis, this study helps to assess the effectiveness of internet usage for rural business potential and give an insight of how productive internet usage plays its role in mediating the impact of internal factors on the perceived impact of ICT on rural business potential.

Item Type: Article
Uncontrolled Keywords: Productive internet usage, Rural business potential, Internal factors of internet, adoption, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > T Technology (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Cognitive Sciences and Human Development
Depositing User: Gani
Date Deposited: 18 Nov 2020 07:08
Last Modified: 18 Nov 2020 07:08
URI: http://ir.unimas.my/id/eprint/32769

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