Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities

Rohaya, Mohd Nor and Liew, Yu Mei (2013) Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities. In: In Proceedings of the 4th International Graduate Conference on Engineering Science and Humanity 2013.

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Abstract

There has been a serious lack of research about the effectiveness of health promotion campaigns in the context of rural communities in Sarawak. This study attempts to address this limitation in the literature. The research aims to investigate what factors can influence the effectiveness of public health promotion campaigns targeted for rural communities. In this paper, we present and discuss the proposed conceptual framework and research design to undertake this research. We specifically engage the contextual approach proposed by Pettigrew to explore and identify factors that can affect the rural communities’ perception and understanding with regard to health information dissemination via health promotion campaigns.

Item Type: Proceeding (Paper)
Uncontrolled Keywords: health promotion campaigns, rural communities, conceptual framework, Engaging Contextual Approach to Understand What Factors Contribute to Effective Health Promotion Campaigns Targeted for Rural Communities Liew Yu Mei Postgraduate Research Student Faculty of Economics and Business University Malaysia Sarawak Kota Samarahan, Sarawak, Malaysia jasmine8six@hotmail.com Rohaya Mohd-Nor Senior Lecturer Faculty of Economics and Business University Malaysia Sarawak Kota Samarahan, Sarawak, Malaysia mnrohaya123@gmail.com Abstract— There has been a serious lack of research about the effectiveness of health promotion campaigns in the context of rural communities in Sarawak. This study attempts to address this limitation in the literature. The research aims to investigate what factors can influence the effectiveness of public health promotion campaigns targeted for rural communities. In this paper, we present and discuss the proposed conceptual framework and research design, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Mohd Nor
Date Deposited: 06 Nov 2020 00:59
Last Modified: 06 Nov 2020 00:59
URI: http://ir.unimas.my/id/eprint/32636

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