FACTOR INFLUENCE CONSUMER ADOPTION IN QR CODE PAYMENT ROSNA CHIENG CHI CHI

CHIENG, ROSNA CHI CHI (2019) FACTOR INFLUENCE CONSUMER ADOPTION IN QR CODE PAYMENT ROSNA CHIENG CHI CHI. [Final Year Project Report] (Unpublished)

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Abstract

This research paper aimed to examine the factor influence consumer adoption in QR code payment. The objective is to figure out the determinants factor of the adoption is a good determinant explained that adoption of QR code payment underprovided by Innovation of Diffusion. The attitude as mediation variables will be added into the conceptual framework, it was examined whether attitude has a significant effect the relationship between the factors of the consumer adoption and the intention to adopt the QR code payment. The data collection was collected through a quantitative method, by carrying out questionnaire sets to be distributed to 382 respondents. The target population for this research paper is the population of Kuching area. In the data analysis, the measurement model and structural model will be used to analyse the data as well as hypothesis testing. The results and discussion of the findings, implication of the study, limitation, and recommendations for future study are discussed at the end of the study.

Item Type: Final Year Project Report
Additional Information: Project report (BBA) -- Universiti Malaysia Sarawak, 2019.
Uncontrolled Keywords: QR Code payment, Kuching area, structural model, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Dan
Date Deposited: 02 Nov 2020 14:20
Last Modified: 28 Dec 2020 01:13
URI: http://ir.unimas.my/id/eprint/32528

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