Relationship building : Hair beauty salons and their customers

Tudin , Rabaah and Tambabaki , Ellen (2012) Relationship building : Hair beauty salons and their customers. [Working Paper]

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The aim of this research was to investigate how service providers (Hair Beauty Salons) turn walk-in customers into loyal consumers and if service providers’ age influences their approaches in enhancing relationship with their consumers. Data was gathered through in-depth interview with thirty (30) salon owners or their representatives in Kuching City, Sarawak.

Item Type: Working Paper
Additional Information: Universiti Malaysia Sarawak
Uncontrolled Keywords: UNIMAS, Relationship Marketing, Relationship Building, Hair Beauty Salon.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 16 Jun 2014 04:07
Last Modified: 02 Sep 2020 02:32

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