Reliability and Validity of Questionnaire on Assessing the Aesthetic Perception of Design Motif Applied on Sarawak Pua Kumbu Cloth Using the Art Reception Survey (ARS)

Saiful Bahari, Hj Mohd Yusoff and Wan Juliana, Emeih Wahed and Noorhayati, Saad (2019) Reliability and Validity of Questionnaire on Assessing the Aesthetic Perception of Design Motif Applied on Sarawak Pua Kumbu Cloth Using the Art Reception Survey (ARS). Journal of Visual Art & Design, 11 (2). pp. 135-145. ISSN 2338-5480

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Abstract

The objective of this study was to assess the reliability of the Art Reception Survey (ARS) in measuring the aesthetic experience of a Pua Kumbu cloth among visitors who visited the textile museums in Kuching Sarawak. Using this instrument with 28 items grouped into 6 factors, the reliability was assessed by measuring its internal consistency using Cronbach’s alpha coefficient. Thirty (30) visitors served as respondents in this study, who were from various age groups and different geographic backgrounds. The results from the reliability analysis revealed that the factors had good internal consistency. Cronbach’s alpha coefficient ranged from α = .672 to .978. The results also indicate that Negative Emotion, Expertise and Positive Attraction produced a low intraclass correlation coefficient. Negative Emotion and the first items from two other factors revealed poor item-scale correlations. This study suggests the removal of the Negative Emotion factor, which was revealed to be irrelevant in measuring the aesthetic experience of the Pua Kumbu cloth, and of items 1 of both Expertise and Positive Attraction, making the remaining 21 items in the instrument reliable to measure the aesthetic experience of the respondents towards the Pua Kumbu cloth.

Item Type: Article
Additional Information: Sustainable Community Transformation
Uncontrolled Keywords: aesthetic experience; perception; Ngepan; traditional costume; design motif, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
N Fine Arts > NK Decorative arts Applied arts Decoration and ornament
N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Institute of Creative Arts & Technology
Depositing User: Othman
Date Deposited: 11 Sep 2020 08:45
Last Modified: 27 Apr 2021 16:29
URI: http://ir.unimas.my/id/eprint/31753

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