Shopping’s Behaviour of Visitors at the Cross-Border Informal Market of Serikin, Sarawak

Mohd Khairul Hisyam, Hassan and Mohammad Affendy, Arip (2020) Shopping’s Behaviour of Visitors at the Cross-Border Informal Market of Serikin, Sarawak. International Journal of Academic Research in Business and Social Sciences, 10 (7). pp. 474-486. ISSN 2222-6990

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Cross-border activity especially in border towns is becoming increasingly important. There have been few studies of cross-border shopping and yet most of them have focused on macroeconomic effects rather on discovering the motivation, behavior and personal characteristics of cross-border shoppers who purchased abroad. This study aims to look the purchasing pattern of visitors at the cross-border informal market of Serikin, Sarawak according to the shopping’s behavior of the visitors. By using descriptive analysis, this study found that, the main purpose visitors come to Serikin once per month with friends by using their own cars and spend less than 4 hours is for shopping. On average, they spend less than RM 499 on other cost (transportation, foods & beverages and others) and there are only five items frequently buy by the visitors at Serikin that are clothes, vegetables, foods, electrical tools, and handicrafts. It is obvious that visitors come to Serikin for shopping. Although visitors come to Serikin with large quantity of money for shopping, but their expenditure will determine by their income.

Item Type: Article
Uncontrolled Keywords: Purchasing Pattern, Shopping’s Behavior, Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Gani
Date Deposited: 17 Aug 2020 05:53
Last Modified: 17 Aug 2020 05:53

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