PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA

NORSYAHBANY, MANSOR (2018) PENGURUSAN PEMASARAN MINI MALAYSIA AND ASEAN CULTURAL PARK (MMACP) DI AYER KEROH, MELAKA. [Final Year Project Report] (Unpublished)

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Abstract

This study is about marketing management conducted by Mini Malaysia and ASEAN Cultural Park (MMACP) in AyeI' Keroh, Melaka. Marketing for traditional cultural products and activities at MMACP is a major emphasis in this research in enhanCing visitor arrivals and diversifying cultural activities and products MMA CP brings images of cultural heritage inherent in Malaysia through traditional activities representing evelY 13 traditional houses in MMACP. The MMACP cultural product has been assimilated with local culture according to the suitability of the environment, histolY, cultural influences, customs and religions thor represent a diverse range ofpurposes. MMACP serves as a cenler of cultural knowledge to visitors through traditional activities as well as cultural products offered

Item Type:	Final Year Project Report
Additional Information:	Project report (BAA) -- Universiti Malaysia Sarawak, 2018.
Uncontrolled Keywords:	traditional cultural products, cultural activities and products, 13 traditional houses, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects:	N Fine Arts > NX Arts in general
Depositing User:	Dan
Date Deposited:	14 Aug 2020 08:54
Last Modified:	02 Feb 2024 02:28
URI:	http://ir.unimas.my/id/eprint/31246

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