Corporate Credibility Assessment: The Perception of Chinese Malaysian

Irma Yazreen, Md Yusoff and Soetrisno, Fathan and Dayang Affizzah, Awang Marikan and Hin, L. K. (2020) Corporate Credibility Assessment: The Perception of Chinese Malaysian. International Journal of Academic Research in Business and Social Sciences, 10 (7). pp. 17-27.

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The purpose of this research is to examine the perception of Chinese Malaysian towards corporate credibility. Online questionnaire was created and distributed to collect primary data from the target respondents who are Malaysian with Chinese descendant residing in Penang. 250 online questionnaires were collected and analysed through the use of Statistical Package for Social Sciences (SPSS) for the tabulation of respondents’ demographic profile and Structural Equation Modelling –Partial Least Square (SEM –PLS) to analyse the relationship between the variables. Based on the hypothesis testing, the results show that customer focus, product quality, expertise and trustworthiness has significant influence on the perception towards organization credibility, while transparency has no significant influence on the perception of Penang Malaysian Chinese towards organization credibility.

Item Type: Article
Uncontrolled Keywords: Corporate Credibility, Credibility Index, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Tuah
Date Deposited: 23 Jul 2020 03:40
Last Modified: 23 Jul 2020 03:40

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