The effect of personality on job performance among salesperson

Nor Farhana, Yusoff (2019) The effect of personality on job performance among salesperson. [Final Year Project Report] (Unpublished)

[img] PDF (Please get the password from ACADEMIC REPOSITORY UNIT, ext: 082-583933/ 082-583914)
The effect of personality on job performance among salesperson (fulltext).pdf
Restricted to Registered users only

Download (14MB)


This study aims to identify the effect of Big Five Personality (Openness to Experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism) on job performance among salespersons. Quantitative research methodology is used in this research and data were collected using questionnaires as the instrument. Actual data were collected from 59 salespersons in telco store Perak. The data were analysed using descriptive and inferential studies. Spearman's rho correlation is used to measure the relationship between Big Five personality and job performance. The finding has shown that there are significant relationship between Openness to Experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism and job performance. It showed that agreeableness has the most dominant factor that contribute to the Big Five Personality on job performance. As such researcher recommend including of more types of locations to reduce the biasness of the results and also increase the reliability and accuracy of the data.

Item Type: Final Year Project Report
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2019.
Uncontrolled Keywords: Personality, Openness to experience, Conscientiousness, Extroversion, Agreeableness, Neuroticism, Job Performance, Salesperson, Performance, Universiti Malaysia Sarawak, UNIMAS, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Cognitive Sciences and Human Development
Depositing User: Unai
Date Deposited: 20 Jul 2020 06:09
Last Modified: 20 Jul 2020 06:09

Actions (For repository members only: login required)

View Item View Item