Small Scale Studio Setup (4S) Creation: Current Trends In Animation Industry Entrepreneurship

Hamzah, Fythullah and Manaf, Azaini and Abidin, Azwan (2020) Small Scale Studio Setup (4S) Creation: Current Trends In Animation Industry Entrepreneurship. International Journal of Applied and Creative Arts, 3 (1). pp. 10-20. ISSN 2636-9427

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Self-employment and self-entrepreneurship activities among graduates in local and global economic trends lead to the birth of small scale animation studios. Government funding and business exposure in higher learning institutions are driving the young workforce to establish their own company rather than working for others. The current generations of graduates are very much in favor of entrepreneurship and begin to break away from the notion of stability in conventional professions due to the lack of flexible work-life balance and office benefits. Company ownership and financial freedom self-management remain the most recent phenomena in today's graduates. The idea of maintaining self-expression and control of the personal intellectual property is driving the young animator to venture into a small scale studio setup (4S).

Item Type: Article
Uncontrolled Keywords: Small Business, Graduates, Animation, Studio, Entrepreneurship, unimas, university, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Abdul Manaf
Date Deposited: 01 Jul 2020 02:43
Last Modified: 01 Jul 2020 02:43

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