Customer-oriented Design Support System : The Case of Eyeglasses Design Using Desktop Virtual Reality

Chuah, Kee Man and Roland, Alvinson and Teh, Chee Siong (2008) Customer-oriented Design Support System : The Case of Eyeglasses Design Using Desktop Virtual Reality. In: 2008 International Symposium on Information Technology, 26-28 Aug. 2008, Kuala Lumpur, Malaysia.

[img] PDF
Customer-oriented Design Support System - Copy.pdf

Download (107kB)
Official URL:


The rapid-changing consumer market has encouraged many product designers to create products that are closely related to consumer’s psychological needs. Several methods have been introduced to aid such design goal but Kansei Engineering (KE) is the most notable tool that helps translates human feelings into design parameters. With the aid of advanced computer technologies, various computerised KE systems have been developed. However, the integration of desktop virtual reality in such system has yet to be fully explored. This paper presents the use of desktop virtual reality in the development of a customeroriented design support system. A case study on teen eyeglasses design is also presented to evaluate the proposed method. The findings revealed that desktop virtual reality provides a better user experience and help enhance consumers’ decision making.

Item Type: Proceeding (Paper)
Uncontrolled Keywords: Virtual Reality, eyeglasses design, Kansei Engineering (KE), computer technologies, customer-oriented, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: Q Science > QA Mathematics > QA76 Computer software
T Technology > T Technology (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Language Studies & Communication Studies
Depositing User: Gani
Date Deposited: 22 Jun 2020 00:24
Last Modified: 22 Jun 2020 00:24

Actions (For repository members only: login required)

View Item View Item