The Impact of CSR Dimensions on Customer Participation Behaviour in Banking Industry of Pakistan

Muhammad, Mubushar and Norizan, Jaafar and Rossazana, Ab Rahim and Hasnain, Manzoor and Muhammad Imtiaz, Haider (2020) The Impact of CSR Dimensions on Customer Participation Behaviour in Banking Industry of Pakistan. International Journal of Psychosocial Rehabilitation, 24 (4). pp. 5818-5826. ISSN 1475-7192

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Abstract

This papers examines the impact of Customer dimension of CSR, local community dimension of CSR, employee dimension of CSR, supplier dimension of CSR on customer participation behaviour. Data was collected from 453 banking customers of Pakistan. Smart PlS was used to test the measurement model and structural equation modelling technique was run to test the hypotheses. The study found that all corporate social responsibility initiatives have positive impact on customer participation behaviour. The customer dimension of CSR have more influence to for active participation of customers followed by the local community dimension of CSR, employee dimension of CSR and supplier dimension of CSR. This study covered all primary stakeholders under the head of stakeholders’ theory and highlighted the importance of supplier-oriented corporate social responsibility for customer participation behaviour due to end-users. This study also sheds the light that customers have been changing their role from passive participation to active participation.

Item Type: Article
Uncontrolled Keywords: Impact of CSR Dimensions, Banking Industry of Pakistan, UNIMAS, university, Borneo, Malaysia, Sarawak, Kuching, Samarahan, IPTA, education, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce
H Social Sciences > HG Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Tuah
Date Deposited: 10 Jun 2020 03:43
Last Modified: 10 Jun 2020 15:03
URI: http://ir.unimas.my/id/eprint/29899

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