The Determinants of Generation Z Intention to Use the Grab E-Hailing Services

Nur Zaimah, Ubaidillah and Chan, Yong Yi and Mohd Khairul Hisyam, Hassan and Sharifah Sabrina, Syed Ali and Yau, Josephine Tan Hwang (2019) The Determinants of Generation Z Intention to Use the Grab E-Hailing Services. International Journal of Academic Research in Business and Social Sciences, 9 (11). pp. 483-495. ISSN 2222-6990

[img] PDF
The Determinants of Generation Z Intention to Use (abstract).pdf
Download (805kB)
Official URL: http://dx.doi.org/10.6007/IJARBSS/v9-i11/6570
Item Type: Article
Uncontrolled Keywords: Social Media Marketing, Reliability, Price, Customer Satisfaction, Generation Z, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 11 Dec 2019 07:01
Last Modified: 08 Jul 2020 07:55
URI: http://ir.unimas.my/id/eprint/28191

Actions (For repository members only: login required)

View Item View Item
UNIMAS Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.