Factors influencing tourist’s satisfaction, loyalty and word of mouth in selection of local foods in Pakistan

Muhammad, Ali and Puah, Chin Hong and Norazirah, Ayob and Syed Ali, Raza (2019) Factors influencing tourist’s satisfaction, loyalty and word of mouth in selection of local foods in Pakistan. British Food Journal. ISSN 0007-070X

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Official URL: https://www.emerald.com/insight/content/doi/10.110...
Item Type: E-Article
Uncontrolled Keywords: Pakistan, Service quality, Loyalty, Food quality, Word of mouth, Tourism satisfaction, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 03 Dec 2019 06:39
Last Modified: 29 Jun 2020 01:30
URI: http://ir.unimas.my/id/eprint/28145

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