Customer behaviour toward social networking advertising

Phang, Chia Lee (2013) Customer behaviour toward social networking advertising. Masters thesis, Universiti Malaysia Sarawak (UNIMAS).

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Abstract

Social networking has increasingly penetrating in our social lives where people keep in contact with their friend or family through this media and even on a daily basis. social networking has become new medium for advertiser for marketing purpose. The social network sites allow its users to share a process of discussing, experiences and opinions of people from all over the world with high efficiency. This study aimed to investigate factors and relationship that influence customer purchase intention in the context of their use of social networking advertising.

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2013.
Uncontrolled Keywords: UNIMAS, University Malaysia Sarawak, Customer Behavior, Social Networking, Advertising
Subjects: H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 20 May 2014 03:08
Last Modified: 06 Mar 2020 08:18
URI: http://ir.unimas.my/id/eprint/2740

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