Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry

Sharizal, bin Hashim and Liew, Elaine Yi Ying and Sheraz, Ahmed (2019) Exploring the Strategic Role of Brand Equity Towards Competitive Advantage in the Smartphone Industry. Asia-Pacific Social Science Review, 19 (3). pp. 42-55. ISSN 0119-8386

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Official URL: https://apssr.com
Item Type: E-Article
Uncontrolled Keywords: brand associations, brand awareness, brand equity, brand loyalty, perceived quality, Universiti Malaysia Sarawak, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 20 Sep 2019 01:13
Last Modified: 20 Sep 2019 01:13
URI: http://ir.unimas.my/id/eprint/27040

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