Cross Cultural Studies on Western Influence on Malaysia Poster Style

Hon, Alexius It Chong (2016) Cross Cultural Studies on Western Influence on Malaysia Poster Style. Masters thesis, Universiti Malaysia Sarawak (UNIMAS).

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Abstract

Malaysia was under the British sovereignty for almost 150 years, the influences and styles were almost entirely felt of being interfered with local culture that had a change over time in creating the graphic design. This research would seek the effectiveness of the cross cultural of Western influence on Malaysia movie poster and that the impact could affect responses of Malaysian society in the poster design. The effectiveness of Western impact could be seen of Malaysian society on their culture awareness of the movie poster. The exploitation of cross cultural of Western influence could bring thread through creating a very similar graphical visual content such as in the image, colour, typography and layout.

Item Type: Thesis (Masters)
Additional Information: Thesis (MA) - Universiti Malaysia Sarawak , 2016.
Uncontrolled Keywords: Posters, Graphic Design, Malaysian Movie Posters Style, Western Influence, Cross Cultural Impact, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak.
Subjects: N Fine Arts > NC Drawing Design Illustration
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Gani
Date Deposited: 11 Sep 2019 00:51
Last Modified: 11 Sep 2019 00:51
URI: http://ir.unimas.my/id/eprint/26795

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