The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach

Sheraz, Ahmed and Sharizal, bin Hashim (2018) The moderating effect of brand recovery on brand hate and desire for reconciliation: A PLS-MGA approach. International Journal of Business and Society, 19 (3). pp. 833-850. ISSN 1511-6670

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Official URL: http://www.ijbs.unimas.my/index.php/content-abstra...
Item Type: Article
Uncontrolled Keywords: Brand hate; Brand management; Brand recovery; Customer brand relationship, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 20 Jun 2019 01:50
Last Modified: 20 Jun 2019 01:50
URI: http://ir.unimas.my/id/eprint/25344

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