Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: An exploratory study

Cheuk, Sharon and Azuriaty, Atang and Lo, May-Chiun and Ramayah, T. (2018) Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak: An exploratory study. International Journal of Engineering & Technology, 7 (2). pp. 86-90. ISSN 2227524X

[img] PDF
Barriers to digital marketing adoption at remote rural tourism destinations in Sarawak (abstract).pdf
Download (154kB)
Official URL: https://www.sciencepubco.com/index.php/ijet
Item Type: Article
Uncontrolled Keywords: Digital marketing adoption; Tourism Service Providers; Rural Tourism, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 19 Jun 2019 01:53
Last Modified: 05 Jul 2019 00:24
URI: http://ir.unimas.my/id/eprint/25318

Actions (For repository members only: login required)

View Item View Item
UNIMAS Institutional Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.