The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city

Bong, Kuet Foong (2002) The impact of penetration pricing strategy on customer loyalty at supermarket in Kuching city. Masters thesis, Universiti Malaysia Sarawak.

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Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2002.
Uncontrolled Keywords: Customer loyalty, Customer services, pricing strategy, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 19 Mar 2019 00:39
Last Modified: 12 Jun 2020 08:56
URI: http://ir.unimas.my/id/eprint/24106

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