‘The Influence of Korean drama among youth in Kuching’

Lau, Mei Wen (2017) ‘The Influence of Korean drama among youth in Kuching’. [Final Year Project Report] (Unpublished)

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This research study identified the factor of youth watching Korean drama as well as investigated the influence of Korean drama among youth in Kuching. It was conducted by using quantitative method and the quantitative data was collected by distributing questionnaires to public and private universities in Kuching and also via online survey. 300 responses were collected and analyzed through descriptive analysis, factor analysis and regression analysis. The factor analysis extracted two factors of youth watching Korean drama which were learning and sociability. It was found that these factors can be explained using the uses and gratifications theory. The findings also depicted that behavior as the major contributing influence of Korean drama. Besides, the study also found the engagement of viewers with drama content influence their attitude and behavior towards Korean culture such as fashion, language, food and custom. In addition, secondary data were used to interpret attitudinal and behavioral changes among youth. It was found that viewers who were highly engaged and satisfied with the drama content were more likely to grow positive attitude towards Korean culture and adopt Korean culture in their daily life.

Item Type: Final Year Project Report
Additional Information: Project report (BSc.) - Universiti Malaysia Sarawak, 2017.
Uncontrolled Keywords: Korean drama, youth in Kuching, Korean culture, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects: N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Gani
Date Deposited: 13 Mar 2019 03:19
Last Modified: 13 Mar 2019 03:19
URI: http://ir.unimas.my/id/eprint/23968

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