Strategi Promosi Taman Rama-Rama Entopia Di Pulau Pinang

Tasalini, Subramaniam (2017) Strategi Promosi Taman Rama-Rama Entopia Di Pulau Pinang. [Final Year Project Report] (Unpublished)

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‘Entopia’ The Penang butterfly farm is a first education and research center in Asia. It rebranded on 26 February 2015. The area is located at Bukit Teluk Bahang Forest Park in Penang. The aim of this research is to study an effective advertising in promoting the Penang butterfly farm. In addition, researchers will examine and identify competitors to the entopia butterfly farm because they are the primary sources that can affect performance such as this traveling. At the same time, researchers are also investigating the promotion and diversification in methods of advertising communication and graphic elements that are used to attract visitors. In this study, the researchers focused on a new strategy in the advertising and promotion of this new strategy will be used in promoting the butterfly farm for a new concept that is more fun and educate knowledge about butterflies. Thus, researchers hope this study can help in the success of the promotion strategy Penang butterfly farm to achieve the goals of the organization.

Item Type: Final Year Project Report
Additional Information: Project report (BSc.) - Universiti Malaysia Sarawak, 2017.
Uncontrolled Keywords: ‘Entopia’ The Penang butterfly farm, promotion and diversification, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects: N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Gani
Date Deposited: 13 Mar 2019 02:31
Last Modified: 13 Mar 2019 02:31

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