Strategi Mempromosikan Lomografi Malaysia

Alif Amirulkhairi, Bin Mohd Adzran (2017) Strategi Mempromosikan Lomografi Malaysia. [Final Year Project Report] (Unpublished)

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Abstract

Lomography is a part of analog photography using a special camera that is lomo camera. This study aims to introduce the product, the nature of the product's features and benefits. The promotion strategy is based on today's youth style with the slogan My Lomo, My Personality. Various advertising media are used such as print media, electronic, external, transit and others. Therefore, Malaysian Lomography has its own distinctive and unique distinctions. Hence this research aims to promote lomography to the public, especially the younger generation on lomo cameras. As well as achieving research objectives aimed at analyzing appropriate visuals in order to promote different lomo cameras and produce effective market strategies to reproduce lomography. This study also focuses on the strategy of promoting the lomography community and its approach focuses on visualization aspects through photography.

Item Type: Final Year Project Report
Additional Information: Project report (BSc.) - Universiti Malaysia Sarawak, 2017.
Uncontrolled Keywords: Analogue Photography, Lomo, Lomography, Personality, Promotion Strategy, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects: N Fine Arts > NX Arts in general
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Gani
Date Deposited: 13 Mar 2019 01:32
Last Modified: 13 Mar 2019 01:32
URI: http://ir.unimas.my/id/eprint/23952

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