Central and peripheral routes in multimedia applications : case study in promoting cognitive science program

Nelson, A. Sitabal. (2004) Central and peripheral routes in multimedia applications : case study in promoting cognitive science program. [Final Year Project Report] (Unpublished)

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This research aim to identify which routes of persuasions works best in multimedia presentation for the Faculty of Cognitive Science and Human Development, University Malaysia Sarawak. Specifically, this research intends to develop multimedia presentations that are able to attract and persuade the audience to think critically on the message that is being conveyed. Two multimedia presentations have been developed based on the central and peripheral route and comparison of the multimedia presentation is done by using survey forms completed by 50 respondents from SMK Datuk Peter Monjutin. Consequently, data from the survey form is analyzed using Statistical Package for Social Science (SPSS) to test the research hypotheses. In conclusion, majority of the respondents prefer central route implementation in the multimedia presentation.

Item Type: Final Year Project Report
Additional Information: Project Report (BSc.) - Universiti Malaysia Sarawak, 2004.
Uncontrolled Keywords: Computer graphics, Multimedia systems, cognitive science program, central and peripheral route, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > H Social Sciences (General)
Q Science > Q Science (General)
T Technology > T Technology (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Cognitive Sciences and Human Development
Depositing User: Gani
Date Deposited: 26 Dec 2018 06:24
Last Modified: 07 Jan 2022 01:59
URI: http://ir.unimas.my/id/eprint/22897

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