Brand Orientation in Small and Medium Enterprises (SMEs) from Malaysian Government Perspective

Samira, Raki and Mahani Mohammad, Abdu Shakur (2018) Brand Orientation in Small and Medium Enterprises (SMEs) from Malaysian Government Perspective. International Journal of Academic Research in Business and Social Sciences, 8 (7). pp. 377-391. ISSN 2222-6990

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Official URL: http://dx.doi.org/10.6007/IJARBSS/v8-i7/4375
Item Type: E-Article
Uncontrolled Keywords: Brand, brand orientation, SMEs, managers, Government, unimas, university, university, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 08 Nov 2018 02:39
Last Modified: 08 Nov 2018 02:39
URI: http://ir.unimas.my/id/eprint/22401

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