Brand management in Small and Medium Enterprises (SMEs) from Stakeholder Theory Perspective

Samira, Raki and Mahani Mohammad, Abdu Shakur (2018) Brand management in Small and Medium Enterprises (SMEs) from Stakeholder Theory Perspective. International Journal of Academic Research in Business and Social Sciences, 8 (7). pp. 392-409. ISSN 2222-6990

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Official URL: http://dx.doi.org/10.6007/IJARBSS/v8-i7/4376
Item Type: E-Article
Uncontrolled Keywords: Brands, SMEs, Managers, Employees, Stakeholders, unimas, university, university, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 08 Nov 2018 02:08
Last Modified: 08 Nov 2018 02:08
URI: http://ir.unimas.my/id/eprint/22400

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