Factors of watching Korean Drama Among Youth in Kuching City, Malaysia

Mazdan, Ali Amaran and Lau, Mei Wen (2018) Factors of watching Korean Drama Among Youth in Kuching City, Malaysia. International Journal of Arts and Commerce, 7 (7). pp. 55-48. ISSN 1929-7106

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This research to identify the factors of watching Korean Drama among youth in Kuching City, Malaysia. It was conducted by distributing 300 sets of questionnaires to the youth in Kuching City via online survey. Quantitative data analysis methods was used and analyzed through descriptive analysis and factor analysis. The factor analysis extracted two factors of youth watching Korean drama which were learning and sociability. It was found that these factors can be explained using the uses and gratifications theory.

Item Type: Article
Uncontrolled Keywords: Learning, Sociability, Korean Drama, Youth, gratification theory, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Ali Amaran
Date Deposited: 31 Oct 2018 02:02
Last Modified: 31 Oct 2018 02:02
URI: http://ir.unimas.my/id/eprint/22208

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