Tourist expectation on UNESCO World Heritage Sites Brand Signals in Malaysian Historical Cities

Salmiah, Abdul Hamid and Qistina Donna, Lee Abdullah and Teo, Miaw Lee (2018) Tourist expectation on UNESCO World Heritage Sites Brand Signals in Malaysian Historical Cities. In: INTEX Confenrence, 17-18 July 2018, Kuching, Sarawak.

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Item Type: Proceeding (Paper)
Uncontrolled Keywords: Wold heritage Sites, UNESCo, tourism, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Karen Kornalius
Date Deposited: 03 Sep 2018 00:54
Last Modified: 03 Sep 2018 00:54
URI: http://ir.unimas.my/id/eprint/21400

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