Shaidatul Attma, binti Elmee (2014) Cabaran dalamm menguruskan promosi jualan dan sumber bahan mentah di Perbadanan Kemajuan Kraftangan Malaysia cawangan Pahang. [Final Year Project Report] (Unpublished)
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Abstract
This study examined the challenges faced by PKKM Pahang branch in managing sales promotions and raw materials. There are several obstacles such as lack of sales handicraft and source of raw mateial. The objectives of this research is to identify strategies for sales promotions and sources of high quality raw materials. The method of the research is focusses on the qualitative apporoach. The results of this study, will provide few recommendations for the organizations in terms of the strategic management to implement a sales promotions and sources of raw materials.
| Item Type: | Final Year Project Report |
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| Uncontrolled Keywords: | PKKM Pahang, Handicraft industries -- Malaysia.;"Handicraft -- Marketing.", unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
| Subjects: | N Fine Arts > NX Arts in general |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Saman |
| Date Deposited: | 04 Apr 2018 07:31 |
| Last Modified: | 04 Apr 2018 07:31 |
| URI: | http://ir.unimas.my/id/eprint/20010 |
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