Ainur Musfirah, binti Shuib. (2008) Kajian keberkesanan Emotional Advertising dalam kempen kesedaran. [Final Year Project Report] (Unpublished)
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Abstract
Kajian ini bertujuan mengukur keberkesanan emotional advertising dalam kempen kesedaran. Melalui kajian yang dijalankan, kekuatan emotional advertising dapat dikenalpasti dengan penghasilan sebuah kempen kesedaran yang baru bertajuk 'ANAK SIAPA'. Kempen ANAK SIAPA disasarkan kepada ibu bapa bertujuan untuk memaparkan masalah sosial yang menular di kalangan remaja.
| Item Type: | Final Year Project Report |
|---|---|
| Additional Information: | Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2008. |
| Uncontrolled Keywords: | Anak Siapa, emotional advertising, campaign, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HM Sociology |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts Faculties, Institutes, Centres > Faculty of Applied and Creative Arts Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts |
| Depositing User: | Saman |
| Date Deposited: | 23 Mar 2018 01:04 |
| Last Modified: | 22 Nov 2023 03:09 |
| URI: | http://ir.unimas.my/id/eprint/19909 |
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