Kajian keberkesanan Emotional Advertising dalam kempen kesedaran

Ainur Musfirah, binti Shuib. (2008) Kajian keberkesanan Emotional Advertising dalam kempen kesedaran. [E-LPTA] (Unpublished)

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Abstract

Kajian ini bertujuan mengukur keberkesanan emotional advertising dalam kempen kesedaran. Melalui kajian yang dijalankan, kekuatan emotional advertising dapat dikenalpasti dengan penghasilan sebuah kempen kesedaran yang baru bertajuk 'ANAK SIAPA'. Kempen ANAK SIAPA disasarkan kepada ibu bapa bertujuan untuk memaparkan masalah sosial yang menular di kalangan remaja.

Item Type: E-LPTA
Additional Information: Project Report (B.Sc.) -- Universiti Malaysia Sarawak, 2008.
Uncontrolled Keywords: Anak Siapa, emotional advertising, campaign, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, undergraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HM Sociology
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Saman
Date Deposited: 23 Mar 2018 01:04
Last Modified: 23 Mar 2018 01:04
URI: http://ir.unimas.my/id/eprint/19909

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