Examining The Effectiveness Of Animated Cartoon As Brand Awareness In Tv Advertisement: Evidence From Survey In Malaysia And Jordan

Ahmad Azaini, Abdul Manaf and Yousef Khaled, A. Alallan (2017) Examining The Effectiveness Of Animated Cartoon As Brand Awareness In Tv Advertisement: Evidence From Survey In Malaysia And Jordan. International Journal of Business and Society, 18 (3). pp. 427-438. ISSN 1511-6670

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Official URL: http://www.ijbs.unimas.my/
Item Type: Article
Uncontrolled Keywords: Animation, Advertising, Ads, TV Advertising, Cognitive, Affective, Intention to Purchase, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: N Fine Arts > N Visual arts (General) For photography, see TR
Divisions: Academic Faculties, Institutes and Centres > Faculty of Applied and Creative Arts
Depositing User: Karen Kornalius
Date Deposited: 03 Jan 2018 03:35
Last Modified: 03 Jan 2018 03:35
URI: http://ir.unimas.my/id/eprint/19162

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