Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia

Ramayah, T. and Lo, May Chiun and Kamel, Rouibah and Oh, Sook May (2014) Identifying priority using an importance-performance matrix analysis (ipma): The case of internet banking in Malaysia. International Journal of E-Adoption (IJEA), 6 (1). pp. 1-15. ISSN 1937-9633

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Abstract

This study used the combined Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) as the theoretical underpinning to examine the adoption of Internet banking. Five factors (perceived ease of use, perceived usefulness, attitude, subjective norms, and perceived behavioral control) were identified to model their impact on intention to adopt Internet banking individual bank customers in Malaysia. Survey questions from prior studies were adopted and customized to collect data. A total of 239 customers responded to the survey. Partial least Square (PLS) SmartPLS M2 Version 2.0 was used for data analysis. Perceived ease of use significantly influenced perceived usefulness but did not impact attitude. Perceived usefulness was positively related to attitude and also intention to use. Attitude and subjective norm were significant predictors of intention to use while perceived behavioral control was not significant. Further to that we conducted an Importance-Performance matrix analysis to determine priority variables to focus on for the implications to practitioners.

Item Type: Article
Uncontrolled Keywords: Internet Banking, Technology Acceptance Model (TAM), Theory of Planned Behavior(TPB), unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Mohd Razali
Date Deposited: 07 Nov 2017 01:04
Last Modified: 07 Nov 2017 01:04
URI: http://ir.unimas.my/id/eprint/18434

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