The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis

Dwi Sunu Kanto, Slamet Widodo and Ernest Cyril, de Run and Abu Hassan, Md. Isa (2016) The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis. Procedia - Social and Behavioral Sciences, 219. pp. 409-415. ISSN 1877-0428

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Abstract

The Reputation Quotient is one of the popular measurements for corporate reputation. It has been tested within a cross-cultural setting among countries in the United States, Europe and Australia. However, there is no reliable evidence that the Reputation Quotient is fit for Malaysia. The purpose of this paper is to empirically examine the Reputation Quotient model when it was applied to measure corporate reputation for the Malaysian banking industry. We resort to the standard confirmatory factor analysis tests. Workplace environment dimension was found weaker in the second order test. This paper seeks to introduce Reputation Quotient studies in Malaysia.

Item Type: Article
Uncontrolled Keywords: Reputation Quotient Dimensions, Corporate Reputation, Empirical Tests, Confirmatory Factor Analysis, Malaysian Banking Industry, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HJ Public Finance
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 19 Sep 2017 07:41
Last Modified: 19 Sep 2017 07:41
URI: http://ir.unimas.my/id/eprint/17679

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