Hiram, Ting and Ernest Cyril, de Run and Ramayah, T. (2015) Young Adults’ Attitude towards Advertising: A Multi-Group Analysis by Ethnicity. Review of Business Management, 17 (54). pp. 769-787. ISSN 18064892
|
PDF
Young Adults’ Attitude towards Advertising (abstract).pdf Download (517kB) | Preview |
Official URL: https://www.researchgate.net/publication/281221777
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Advertising, attitude, belief, culture, SEM, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak |
| Subjects: | H Social Sciences > HM Sociology |
| Divisions: | Academic Faculties, Institutes and Centres > Faculty of Economics and Business Faculties, Institutes, Centres > Faculty of Economics and Business |
| Depositing User: | Karen Kornalius |
| Date Deposited: | 06 Sep 2017 06:07 |
| Last Modified: | 06 Sep 2017 06:07 |
| URI: | http://ir.unimas.my/id/eprint/17481 |
Actions (For repository members only: login required)
 |
View Item |
