GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters

Zeti Azreen, Ahmad and Siti Haslina, Hussin and Mutiu Adekunle, Ganiyu (2017) GE 13: The Influence of Ethnic Newspapers in Shaping the Opinion of Indian and Chinese Voters. Jurnal Komunikasi, 33 (2). pp. 40-54. ISSN 2289-1528

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This paper attempts to assess the role of Tamil and Chinese newspapers in exerting influence on Indian and Chinese voters, before and after Malaysia’s 2013 General Election (GE13). This study employs both content analysis and survey to examine media agenda and public agenda specifically the Chinese and Indian ethnic groups. In total, 4,951 news items were obtained from two major language newspapers comprising Sin Chew, Nanyang Siang Pau, Tamil Nesan and Malaysia Nanban, during the election campaign period. These news items have been coded according to seventeen categories. A total of 754 Chinese and 183 Indians had participated in the public opinion survey conducted before the general election, and a total of 618 Chinese and 122 Indians responded after the general election. This study found that both Tamil and Chinese newspapers did not influence the agenda of the Chinese and Indian respondents nationwide. Politics appeared as the top issue reported in both ethnic newspapers while crime appeared as the most important issue of concern to both Chinese and Indian respondents.

Item Type: Article
Uncontrolled Keywords: Chinese newspapers, Tamil newspapers, GE13, media agenda, public agenda, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Academic Faculties, Institutes and Centres > Faculty of Social Sciences & Humanities
Depositing User: Karen Kornalius
Date Deposited: 14 Aug 2017 01:54
Last Modified: 03 Oct 2017 02:19

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