Malaysian Chinese reaction towards nudity in advertising

Tiong, Kung Leong (2008) Malaysian Chinese reaction towards nudity in advertising. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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Abstract

This research contributes to find out the Malaysian Chinese community’s reactions towards the used of nudity in advertisements. The theoretical implications of this research included : (1) there are likely to be positive reaction toward nudity in advertising for Chinese in Malaysia and Chinese in China. (2) Bth male and female Chinese also react more favourable to nudity of opposite gender in advertisements compare to other ethnic groups in previous researches. (3) There is less evidence show the cross-cultural difference of nudity in advertising in this research.

Item Type: E-Thesis (Masters)
Additional Information: Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2008.
Uncontrolled Keywords: Advertising, Phychological aspects, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HT Communities. Classes. Races
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Saman
Date Deposited: 09 Jun 2017 06:53
Last Modified: 21 Mar 2019 03:22
URI: http://ir.unimas.my/id/eprint/16584

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