An analysis on competitiveness of stidc vendor companies

Mohamad Junaidi, bin Haji Mohidin. (2002) An analysis on competitiveness of stidc vendor companies. Masters thesis, Universiti Malaysia Sarawak, (UNIMAS).

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The objective of this study is to analyze the competitiveness of the vendor companies based on resource factors namely material, capital, human and technology resources and marketing factors. The theoretical frameworks used resource-advantage theory and Porter's competitive strategies framework.

Item Type: Thesis (Masters)
Additional Information: Thesis (M.Sc.) -- Universiti Malaysia Sarawak, 2002.
Uncontrolled Keywords: Competition, Marketing aspects, Industrial management, unimas, university, universiti, Borneo, Malaysia, Sarawak, Kuching, Samarahan, ipta, education, Postgraduate, research, Universiti Malaysia Sarawak
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Depositing User: Saman
Date Deposited: 31 May 2017 05:03
Last Modified: 13 Mar 2020 09:05

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