Do target and non-target ethnic group adolescents process advertisements differently?

Muhammad Mohsin, Butt and Ernest Cyril, de Run (2011) Do target and non-target ethnic group adolescents process advertisements differently? Australasian Marketing Journal , 19. pp. 77-84.

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Item Type: Article
Additional Information: Universiti Malaysia Sarawak, Unimas
Uncontrolled Keywords: UNIMAS, non-target ethnic group adolescents, advertisements
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
Divisions: Academic Faculties, Institutes and Centres > Faculty of Economics and Business
Faculties, Institutes, Centres > Faculty of Economics and Business
Depositing User: Karen Kornalius
Date Deposited: 31 Mar 2014 07:26
Last Modified: 12 Apr 2016 06:28
URI: http://ir.unimas.my/id/eprint/1580

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